{
  "market": "us",
  "locale": "en-US",
  "currency": "USD",
  "dateFormat": "MM/DD/YYYY",
  "assetVersion": "20260716-2",
  "meta": {
    "title": "The Lens | US Demo",
    "description": "Premium US real estate landing page with lead form, buyer quiz, scoring engine and response timing analytics."
  },
  "assets": {
    "hero": "assets/demo/us/images/us-hero.jpg",
    "logo": "assets/brand/the-lens-logo.svg",
    "customCss": "assets/demo/us/custom.css"
  },
  "page": {
    "hero": {
      "tag": "US Property Demo",
      "description": "A premium one-page real estate experience inspired by high-end US brokerage sites — upgraded with a lead form, embedded quiz engine, scoring logic, and response-time analytics."
    },
    "collection": {
      "description": "A nationwide mix of premium homes from New York, Texas and Florida, presented through one consistent lead-to-quiz conversion flow.",
      "properties": [
        {
          "search": "manhattan new york luxury condo skyline",
          "image": "assets/demo/us/images/manhattan-residence.jpg",
          "alt": "Manhattan skyline residence",
          "title": "Manhattan Skyline Residence",
          "price": "$4.2M",
          "meta": [
            "New York, NY",
            "3 Beds",
            "Doorman condo"
          ],
          "description": "For decisive buyers seeking a landmark address, skyline views and full-service city living."
        },
        {
          "search": "austin texas modern home design technology",
          "image": "assets/demo/us/images/austin-modern-home.jpg",
          "alt": "Modern home in Austin",
          "title": "Austin Modern Home",
          "price": "$1.35M",
          "meta": [
            "Austin, TX",
            "4 Beds",
            "Smart-home ready"
          ],
          "description": "A refined fit for buyers balancing architectural design, flexible space and long-term growth."
        },
        {
          "search": "miami florida waterfront estate coastal luxury",
          "image": "assets/demo/us/images/florida-waterfront-estate.jpg",
          "alt": "Florida waterfront estate",
          "title": "Florida Waterfront Estate",
          "price": "$3.75M",
          "meta": [
            "Miami, FL",
            "5 Beds",
            "Private dock"
          ],
          "description": "For buyers who prioritize privacy, indoor-outdoor living and direct access to the water."
        }
      ]
    },
    "advantages": {
      "title": "A US real estate front end built for conversion demos",
      "description": "The page keeps a polished property-sales feel while demonstrating your technology: structured input, psychometric-style questions, configurable scoring and analytics output.",
      "timingTitle": "Timing as a behavioral signal",
      "timingDescription": "Each answer is timed independently so the demo can show decisiveness, hesitation, reflection speed and average response tempo per lead."
    },
    "quiz": {
      "subtitle": "Single-page demo for premium US buyer qualification"
    },
    "lead": {
      "fullNameLabel": "Full name *",
      "fullNamePlaceholder": "e.g. Sophia Carter",
      "emailLabel": "Email address *",
      "emailPlaceholder": "e.g. sophia@email.com",
      "phoneLabel": "Phone number *",
      "phonePlaceholder": "e.g. (212) 555-0147",
      "cityLabel": "Preferred city or ZIP code",
      "cityPlaceholder": "e.g. New York, Austin, 33139",
      "budgetLabel": "Budget range",
      "budgetOptions": [
        {
          "value": "",
          "label": "Select a range"
        },
        {
          "value": "Up to $500K",
          "label": "Up to $500K"
        },
        {
          "value": "$500K – $1M",
          "label": "$500K – $1M"
        },
        {
          "value": "$1M – $2M",
          "label": "$1M – $2M"
        },
        {
          "value": "$2M – $5M",
          "label": "$2M – $5M"
        },
        {
          "value": "$5M+",
          "label": "$5M+"
        }
      ],
      "bedroomsLabel": "Number of bedrooms",
      "bedroomOptions": [
        { "value": "", "label": "Select bedrooms" },
        { "value": "Studio", "label": "Studio" },
        { "value": "1 bedroom", "label": "1 bedroom" },
        { "value": "2 bedrooms", "label": "2 bedrooms" },
        { "value": "3 bedrooms", "label": "3 bedrooms" },
        { "value": "4+ bedrooms", "label": "4+ bedrooms" }
      ],
      "propertyTypeLabel": "Property type",
      "propertyTypeOptions": [
        {
          "value": "",
          "label": "Select property type"
        },
        {
          "value": "Single-family home",
          "label": "Single-family home"
        },
        {
          "value": "Condo",
          "label": "Condo"
        },
        {
          "value": "Townhome",
          "label": "Townhome"
        },
        {
          "value": "Co-op",
          "label": "Co-op"
        }
      ],
      "timelineLabel": "Purchase timeline",
      "timelineOptions": [
        { "value": "", "label": "Select a timeline" },
        { "value": "0-3 months", "label": "0–3 months" },
        { "value": "3-6 months", "label": "3–6 months" },
        { "value": "6-12 months", "label": "6–12 months" },
        { "value": "exploring", "label": "Just exploring" }
      ],
      "notesLabel": "Optional notes",
      "notesPlaceholder": "Tell us what matters most: lifestyle, family needs, investment angle, waterfront, outdoor space, design, etc."
    },
    "footer": "The Lens US demo — premium real estate landing page with embedded JSON quiz, scoring config and per-question timing analytics."
  },
  "quiz": {
    "questions": [
      {
        "id": "decision_style",
        "type": "single_text",
        "title": "When a property feels right, how do you usually act?",
        "subtitle": "Choose the statement that sounds most like you.",
        "typeLabel": "Text choice",
        "options": [
          {
            "id": "fast",
            "label": "I schedule a showing immediately and act quickly.",
            "description": "High decisiveness and action readiness.",
            "points": {
              "readiness": 26,
              "clarity": 16,
              "stability": 8,
              "lifestyle": 6
            }
          },
          {
            "id": "balanced",
            "label": "I compare a few strong options before I commit.",
            "description": "Balanced, rational and still engaged.",
            "points": {
              "readiness": 18,
              "clarity": 20,
              "stability": 16,
              "lifestyle": 8
            }
          },
          {
            "id": "reflective",
            "label": "I need time to reflect and discuss the decision.",
            "description": "Thoughtful and security-oriented.",
            "points": {
              "readiness": 10,
              "clarity": 12,
              "stability": 22,
              "lifestyle": 6
            }
          },
          {
            "id": "aspirational",
            "label": "I follow the feeling first, then validate the numbers.",
            "description": "Emotion-led but highly vision-driven.",
            "points": {
              "readiness": 16,
              "clarity": 10,
              "stability": 8,
              "lifestyle": 24
            }
          }
        ]
      },
      {
        "id": "interior_reaction",
        "type": "image_question",
        "title": "What is your first response to this image?",
        "subtitle": "There is no right answer — pick the instinctive one.",
        "typeLabel": "Image question",
        "image": "assets/demo/us/images/first-response-interior.jpg",
        "imageWidth": 1800,
        "imageHeight": 640,
        "options": [
          {
            "id": "hosting",
            "label": "I imagine hosting friends here.",
            "description": "Social energy and lifestyle projection.",
            "points": {
              "readiness": 10,
              "clarity": 8,
              "stability": 6,
              "lifestyle": 22
            }
          },
          {
            "id": "practical",
            "label": "I evaluate layout, flow and everyday usability.",
            "description": "Practical clarity and long-term thinking.",
            "points": {
              "readiness": 14,
              "clarity": 22,
              "stability": 18,
              "lifestyle": 6
            }
          },
          {
            "id": "status",
            "label": "It feels prestigious and worth acting on quickly.",
            "description": "Brand/status orientation with confidence.",
            "points": {
              "readiness": 22,
              "clarity": 16,
              "stability": 8,
              "lifestyle": 16
            }
          },
          {
            "id": "comfort",
            "label": "I notice calm, safety and comfort first.",
            "description": "Emotional security and home attachment.",
            "points": {
              "readiness": 8,
              "clarity": 10,
              "stability": 24,
              "lifestyle": 12
            }
          }
        ]
      },
      {
        "id": "lifestyle_direction",
        "type": "image_choice",
        "title": "Which environment feels most like your next chapter?",
        "subtitle": "Select the visual direction that best matches your intention.",
        "typeLabel": "Image answers",
        "options": [
          {
            "id": "city",
            "label": "Prime Manhattan address",
            "description": "Downtown access, energy, culture and status.",
            "image": "assets/demo/us/images/manhattan-lifestyle.jpg",
            "points": {
              "readiness": 14,
              "clarity": 14,
              "stability": 6,
              "lifestyle": 26
            }
          },
          {
            "id": "family",
            "label": "California coastal home",
            "description": "Ocean air, natural light and relaxed outdoor living.",
            "image": "assets/demo/us/images/california-coastal-home.jpg",
            "points": {
              "readiness": 12,
              "clarity": 16,
              "stability": 24,
              "lifestyle": 10
            }
          },
          {
            "id": "commuter",
            "label": "Texas suburban estate",
            "description": "Space, privacy, neighborhood life and room to grow.",
            "image": "assets/demo/us/images/texas-suburban-estate.jpg",
            "points": {
              "readiness": 10,
              "clarity": 12,
              "stability": 16,
              "lifestyle": 22
            }
          }
        ]
      },
      {
        "id": "timeline_readiness",
        "type": "range",
        "title": "How ready are you to buy within the next 6 months?",
        "subtitle": "Move the slider based on your real transaction confidence.",
        "typeLabel": "Range",
        "min": 0,
        "max": 10,
        "step": 1,
        "defaultValue": 5,
        "startLabel": "Just researching",
        "endLabel": "Ready to proceed now",
        "scoringRules": [
          {
            "min": 0,
            "max": 2,
            "points": {
              "readiness": 4,
              "clarity": 6,
              "stability": 10,
              "lifestyle": 4
            }
          },
          {
            "min": 3,
            "max": 5,
            "points": {
              "readiness": 12,
              "clarity": 14,
              "stability": 14,
              "lifestyle": 8
            }
          },
          {
            "min": 6,
            "max": 8,
            "points": {
              "readiness": 22,
              "clarity": 18,
              "stability": 12,
              "lifestyle": 10
            }
          },
          {
            "min": 9,
            "max": 10,
            "points": {
              "readiness": 30,
              "clarity": 20,
              "stability": 8,
              "lifestyle": 10
            }
          }
        ]
      },
      {
        "id": "feature_priorities",
        "type": "drag_drop",
        "title": "Choose up to 3 priorities for your shortlist",
        "subtitle": "Tap cards in priority order. Tap a selected card again to remove it.",
        "typeLabel": "Priority selection",
        "dropLimit": 3,
        "items": [
          {
            "id": "period",
            "label": "Historic character",
            "description": "Original architecture, established neighborhood and lasting detail.",
            "image": "assets/demo/us/images/historic-character.jpg",
            "points": {
              "readiness": 8,
              "clarity": 6,
              "stability": 4,
              "lifestyle": 18
            }
          },
          {
            "id": "garden",
            "label": "Private yard",
            "description": "Outdoor space for family life, entertaining and privacy.",
            "image": "assets/demo/us/images/private-yard.jpg",
            "points": {
              "readiness": 6,
              "clarity": 10,
              "stability": 18,
              "lifestyle": 8
            }
          },
          {
            "id": "living_space",
            "label": "Flexible living space",
            "description": "A room layout that works for family, guests and hybrid working.",
            "image": "assets/demo/us/images/flexible-living-space.jpg",
            "points": {
              "readiness": 8,
              "clarity": 18,
              "stability": 10,
              "lifestyle": 6
            }
          },
          {
            "id": "city",
            "label": "Downtown access",
            "description": "Close to offices, dining, culture and the city core.",
            "image": "assets/demo/us/images/downtown-access.jpg",
            "points": {
              "readiness": 4,
              "clarity": 6,
              "stability": 8,
              "lifestyle": 18
            }
          },
          {
            "id": "concierge",
            "label": "Doorman service",
            "description": "Full-service building, secure access and resident support.",
            "image": "assets/demo/us/images/doorman-service.jpg",
            "points": {
              "readiness": 12,
              "clarity": 10,
              "stability": 4,
              "lifestyle": 16
            }
          },
          {
            "id": "school",
            "label": "Top school district",
            "description": "A location chosen around family routines and highly rated schools.",
            "image": "assets/demo/us/images/school-district.jpg",
            "points": {
              "readiness": 8,
              "clarity": 14,
              "stability": 20,
              "lifestyle": 6
            }
          },
          {
            "id": "parking",
            "label": "Private garage",
            "description": "Secure parking and storage for everyday use.",
            "image": "assets/demo/us/images/private-garage.jpg",
            "points": {
              "readiness": 8,
              "clarity": 14,
              "stability": 16,
              "lifestyle": 4
            }
          },
          {
            "id": "transport",
            "label": "Transit access",
            "description": "Subway, commuter rail or rapid transit within easy reach.",
            "image": "assets/demo/us/images/transit-access.jpg",
            "points": {
              "readiness": 10,
              "clarity": 18,
              "stability": 12,
              "lifestyle": 4
            }
          },
          {
            "id": "new_development",
            "label": "New construction",
            "description": "Modern finishes, elevator access and lower maintenance.",
            "image": "assets/demo/us/images/new-construction.jpg",
            "points": {
              "readiness": 14,
              "clarity": 12,
              "stability": 8,
              "lifestyle": 14
            }
          }
        ]
      }
    ],
    "scoreBands": [
      {
        "min": 0,
        "max": 119,
        "grade": "C",
        "title": "Exploration lead",
        "headline": "Interested buyer still exploring the market",
        "description": "This lead shows curiosity and emerging intent, but is likely to need more education, trust-building and inventory comparison before a strong sales action.",
        "action": "Use a nurture sequence with area guides, financing education, comparison pages and low-pressure follow-up."
      },
      {
        "min": 120,
        "max": 169,
        "grade": "B",
        "title": "Qualified opportunity",
        "headline": "Engaged buyer with meaningful purchase potential",
        "description": "This lead has a stronger internal structure for decision-making and enough intent to justify tailored inventory, availability updates and a consultative sales conversation.",
        "action": "Offer a curated shortlist, book a guided consultation and frame the next step around fit, timing and confidence."
      },
      {
        "min": 170,
        "max": 219,
        "grade": "A",
        "title": "High-intent buyer",
        "headline": "Strong buyer readiness with clear conversion potential",
        "description": "This lead combines active interest with directional clarity and likely responds well to premium positioning, urgency cues and specific next-step recommendations.",
        "action": "Prioritize direct advisor contact, private showings, urgency-based listing updates and personalized property matching."
      },
      {
        "min": 220,
        "max": 999,
        "grade": "A+",
        "title": "Premium conversion lead",
        "headline": "Exceptionally strong engagement and premium purchase posture",
        "description": "This lead presents high action readiness, high fit confidence and strong engagement markers. In a demo context, this is the ideal sales-qualified profile.",
        "action": "Trigger immediate concierge follow-up, premium inventory presentation and a high-touch closing sequence."
      }
    ],
    "tempoBands": [
      {
        "min": 0,
        "max": 5.99,
        "title": "Decisive tempo",
        "description": "Fast answers suggest high confidence, strong instinct or a buyer who already knows what they want."
      },
      {
        "min": 6,
        "max": 12.99,
        "title": "Balanced tempo",
        "description": "A measured rhythm usually indicates thoughtful engagement without major hesitation."
      },
      {
        "min": 13,
        "max": 999,
        "title": "Reflective tempo",
        "description": "Slower responses suggest deeper reflection, uncertainty, or a lead that may need more reassurance before acting."
      }
    ],
    "dimensionMeta": {
      "readiness": {
        "label": "Readiness",
        "insight": "This buyer’s strongest signal is action readiness — useful for prioritizing direct follow-up and faster next-step offers."
      },
      "clarity": {
        "label": "Clarity",
        "insight": "This buyer shows structured thinking and evaluation clarity — a good fit for consultative matching and evidence-based sales narratives."
      },
      "stability": {
        "label": "Stability",
        "insight": "This buyer appears driven by security, continuity and long-term comfort — ideal for trust-led and family-oriented positioning."
      },
      "lifestyle": {
        "label": "Lifestyle fit",
        "insight": "This buyer responds strongly to aspiration, environment and identity — use premium storytelling and visual framing."
      }
    }
  }
}