{ "market": "uk", "locale": "en-GB", "currency": "GBP", "dateFormat": "DD/MM/YYYY", "assetVersion": "20260716-1", "meta": { "title": "The Lens | Demo", "description": "Premium UK property landing page with lead form, buyer quiz, scoring engine and response timing analytics." }, "assets": { "hero": "assets/properties/london-townhouse-hero.jpg", "logo": "assets/brand/the-lens-logo.svg", "customCss": "assets/demo/uk/custom.css" }, "page": { "hero": { "tag": "UK Property Demo", "description": "A premium one-page property experience inspired by high-end UK housebuilder layouts — upgraded with a lead form, embedded quiz engine, scoring logic, and response-time analytics." }, "collection": { "description": "This section mirrors a premium UK property landing page structure: hero, curated stock, trust-driven content, and a lead-to-quiz conversion block.", "properties": [ { "search": "mayfair london prestige prime residence", "image": "assets/properties/mayfair-prime-residence-card.jpg", "alt": "Mayfair Prime Residence", "title": "Mayfair Prime Residence", "price": "£2.45M", "meta": [ "London", "3 Beds", "Private terrace" ], "description": "Designed for decisive buyers who value prestige, concierge and immediate move-in quality." }, { "search": "alder loft urban investment modern", "image": "assets/properties/alder-loft-collection-card.jpg", "alt": "The Alder Loft Collection", "title": "The Alder Loft Collection", "price": "£810K", "meta": [ "Manchester", "2 Beds", "Smart-home ready" ], "description": "A strong fit for urban professionals balancing design, efficiency and long-term upside." }, { "search": "country home cotswolds rural calm", "image": "assets/properties/country-home-card.jpg", "alt": "Country Home", "title": "Country Home", "price": "£1.16M", "meta": [ "Cotswolds", "4 Beds", "Rural setting" ], "description": "For buyers who prioritise space, calm and a closer connection to the countryside." } ] }, "advantages": { "title": "A UK property front-end built for conversion demos", "description": "The page keeps a polished property-sales feel while demonstrating your technology: structured input, psychometric-style questions, configurable scoring and analytics output.", "timingTitle": "Timing as behavioural signal", "timingDescription": "Each answer is timed independently so the demo can show decisiveness, hesitation, reflection speed and average response tempo per lead." }, "quiz": { "subtitle": "Single-page demo for premium UK property qualification" }, "lead": { "fullNameLabel": "Full name *", "fullNamePlaceholder": "e.g. Sophia Carter", "emailLabel": "Email address *", "emailPlaceholder": "e.g. sophia@email.com", "phoneLabel": "Phone number *", "phonePlaceholder": "e.g. +44 7700 900123", "cityLabel": "Preferred city", "cityPlaceholder": "e.g. London, Manchester, Bristol", "budgetLabel": "Budget range", "budgetOptions": [ { "value": "", "label": "Select a range" }, { "value": "Up to £500K", "label": "Up to £500K" }, { "value": "£500K – £900K", "label": "£500K – £900K" }, { "value": "£900K – £1.5M", "label": "£900K – £1.5M" }, { "value": "£1.5M – £3M", "label": "£1.5M – £3M" }, { "value": "£3M+", "label": "£3M+" } ], "bedroomsLabel": "Number of bedrooms", "bedroomOptions": [ { "value": "", "label": "Select bedrooms" }, { "value": "Studio", "label": "Studio" }, { "value": "1 bedroom", "label": "1 bedroom" }, { "value": "2 bedrooms", "label": "2 bedrooms" }, { "value": "3 bedrooms", "label": "3 bedrooms" }, { "value": "4+ bedrooms", "label": "4+ bedrooms" } ], "propertyTypeLabel": "Property type", "propertyTypeOptions": [ { "value": "", "label": "Select property type" }, { "value": "Detached house", "label": "Detached house" }, { "value": "Flat", "label": "Flat" }, { "value": "Terraced house", "label": "Terraced house" }, { "value": "Semi-detached house", "label": "Semi-detached house" } ], "timelineLabel": "Purchase timeline", "timelineOptions": [ { "value": "", "label": "Select a timeline" }, { "value": "0-3 months", "label": "0–3 months" }, { "value": "3-6 months", "label": "3–6 months" }, { "value": "6-12 months", "label": "6–12 months" }, { "value": "exploring", "label": "Just exploring" } ], "notesLabel": "Optional notes", "notesPlaceholder": "Tell us what matters most: lifestyle, family needs, investment angle, waterfront, outdoor space, design, etc." }, "footer": "Horizon Estates demo page — premium UK property landing page with embedded JSON quiz, scoring config and per-question timing analytics." }, "quiz": { "questions": [ { "id": "decision_style", "type": "single_text", "title": "When a property feels right, how do you usually act?", "subtitle": "Choose the statement that sounds most like you.", "typeLabel": "Text choice", "options": [ { "id": "fast", "label": "I book a viewing immediately and act quickly.", "description": "High decisiveness and action readiness.", "points": { "readiness": 26, "clarity": 16, "stability": 8, "lifestyle": 6 } }, { "id": "balanced", "label": "I compare a few strong options before I commit.", "description": "Balanced, rational and still engaged.", "points": { "readiness": 18, "clarity": 20, "stability": 16, "lifestyle": 8 } }, { "id": "reflective", "label": "I need time to reflect and discuss the decision.", "description": "Thoughtful and security-oriented.", "points": { "readiness": 10, "clarity": 12, "stability": 22, "lifestyle": 6 } }, { "id": "aspirational", "label": "I follow the feeling first, then validate the numbers.", "description": "Emotion-led but highly vision-driven.", "points": { "readiness": 16, "clarity": 10, "stability": 8, "lifestyle": 24 } } ] }, { "id": "interior_reaction", "type": "image_question", "title": "What is your first response to this image?", "subtitle": "There is no right answer — pick the instinctive one.", "typeLabel": "Image question", "image": "assets/properties/first-response-interior-wide.jpg", "imageWidth": 1800, "imageHeight": 640, "options": [ { "id": "hosting", "label": "I imagine hosting friends here.", "description": "Social energy and lifestyle projection.", "points": { "readiness": 10, "clarity": 8, "stability": 6, "lifestyle": 22 } }, { "id": "practical", "label": "I evaluate layout, flow and everyday usability.", "description": "Practical clarity and long-term thinking.", "points": { "readiness": 14, "clarity": 22, "stability": 18, "lifestyle": 6 } }, { "id": "status", "label": "It feels prestigious and worth acting on quickly.", "description": "Brand/status orientation with confidence.", "points": { "readiness": 22, "clarity": 16, "stability": 8, "lifestyle": 16 } }, { "id": "comfort", "label": "I notice calm, safety and comfort first.", "description": "Emotional security and home attachment.", "points": { "readiness": 8, "clarity": 10, "stability": 24, "lifestyle": 12 } } ] }, { "id": "lifestyle_direction", "type": "image_choice", "title": "Which environment feels most like your next chapter?", "subtitle": "Select the visual direction that best matches your intention.", "typeLabel": "Image answers", "options": [ { "id": "city", "label": "Prime London postcode", "description": "Central location, transport, pace, status.", "image": "assets/properties/prime-london-postcode-option.webp", "points": { "readiness": 14, "clarity": 14, "stability": 6, "lifestyle": 26 } }, { "id": "family", "label": "Country house", "description": "Space, garden, routine, stability.", "image": "assets/properties/country-house-option.webp", "points": { "readiness": 12, "clarity": 16, "stability": 24, "lifestyle": 10 } }, { "id": "commuter", "label": "Garden-led home", "description": "Light, privacy, outdoor space, slower pace.", "image": "assets/properties/garden-led-home-option.webp", "points": { "readiness": 10, "clarity": 12, "stability": 16, "lifestyle": 22 } } ] }, { "id": "timeline_readiness", "type": "range", "title": "How ready are you to buy within the next 6 months?", "subtitle": "Move the slider based on your real transaction confidence.", "typeLabel": "Range", "min": 0, "max": 10, "step": 1, "defaultValue": 5, "startLabel": "Just researching", "endLabel": "Ready to proceed now", "scoringRules": [ { "min": 0, "max": 2, "points": { "readiness": 4, "clarity": 6, "stability": 10, "lifestyle": 4 } }, { "min": 3, "max": 5, "points": { "readiness": 12, "clarity": 14, "stability": 14, "lifestyle": 8 } }, { "min": 6, "max": 8, "points": { "readiness": 22, "clarity": 18, "stability": 12, "lifestyle": 10 } }, { "min": 9, "max": 10, "points": { "readiness": 30, "clarity": 20, "stability": 8, "lifestyle": 10 } } ] }, { "id": "feature_priorities", "type": "drag_drop", "title": "Choose up to 3 priorities for your shortlist", "subtitle": "Tap cards in priority order. Tap a selected card again to remove it.", "typeLabel": "Priority selection", "dropLimit": 3, "items": [ { "id": "period", "label": "Period character", "description": "Classic townhouse, heritage detail, established street.", "image": "assets/properties/period-character-thumb.jpg", "points": { "readiness": 8, "clarity": 6, "stability": 4, "lifestyle": 18 } }, { "id": "garden", "label": "Private garden", "description": "Outdoor space for family life, entertaining and privacy.", "image": "assets/properties/private-garden-thumb.webp", "points": { "readiness": 6, "clarity": 10, "stability": 18, "lifestyle": 8 } }, { "id": "living_space", "label": "Flexible living space", "description": "A room layout that works for family, guests and hybrid working.", "image": "assets/properties/flexible-living-space-thumb.webp", "points": { "readiness": 8, "clarity": 18, "stability": 10, "lifestyle": 6 } }, { "id": "city", "label": "Central location", "description": "Close to offices, dining, culture and the main London network.", "image": "assets/properties/central-location-thumb.jpg", "points": { "readiness": 4, "clarity": 6, "stability": 8, "lifestyle": 18 } }, { "id": "concierge", "label": "Concierge", "description": "Managed building, service desk and secure access.", "image": "assets/properties/period-interior-thumb.jpg", "points": { "readiness": 12, "clarity": 10, "stability": 4, "lifestyle": 16 } }, { "id": "school", "label": "School catchment", "description": "A location chosen around family routine and school access.", "image": "assets/properties/school-catchment-thumb.jpg", "points": { "readiness": 8, "clarity": 14, "stability": 20, "lifestyle": 6 } }, { "id": "parking", "label": "Private parking", "description": "Secure, practical parking for daily use.", "image": "assets/properties/private-parking-thumb.webp", "points": { "readiness": 8, "clarity": 14, "stability": 16, "lifestyle": 4 } }, { "id": "transport", "label": "Transport links", "description": "Tube, rail or commuter access within easy reach.", "image": "assets/properties/london-transport-thumb.jpg", "points": { "readiness": 10, "clarity": 18, "stability": 12, "lifestyle": 4 } }, { "id": "new_development", "label": "New development", "description": "Modern specification, lift access and lower maintenance.", "image": "assets/properties/new-development-city-thumb.jpg", "points": { "readiness": 14, "clarity": 12, "stability": 8, "lifestyle": 14 } } ] } ], "scoreBands": [ { "min": 0, "max": 119, "grade": "C", "title": "Exploration lead", "headline": "Interested buyer still exploring the market", "description": "This lead shows curiosity and emerging intent, but is likely to need more education, trust-building and inventory comparison before a strong sales action.", "action": "Use a nurture sequence with area guides, financing education, comparison pages and low-pressure follow-up." }, { "min": 120, "max": 169, "grade": "B", "title": "Qualified opportunity", "headline": "Engaged buyer with meaningful purchase potential", "description": "This lead has a stronger internal structure for decision-making and enough intent to justify tailored inventory, availability updates and a consultative sales conversation.", "action": "Offer a curated shortlist, book a guided consultation and frame the next step around fit, timing and confidence." }, { "min": 170, "max": 219, "grade": "A", "title": "High-intent buyer", "headline": "Strong buyer readiness with clear conversion potential", "description": "This lead combines active interest with directional clarity and likely responds well to premium positioning, urgency cues and specific next-step recommendations.", "action": "Prioritise direct adviser contact, exclusive viewings, urgency-based stock updates and personalised property matching." }, { "min": 220, "max": 999, "grade": "A+", "title": "Premium conversion lead", "headline": "Exceptionally strong engagement and premium purchase posture", "description": "This lead presents high action readiness, high fit confidence and strong engagement markers. In a demo context, this is the ideal sales-qualified profile.", "action": "Trigger immediate concierge follow-up, premium inventory presentation and a high-touch closing sequence." } ], "tempoBands": [ { "min": 0, "max": 5.99, "title": "Decisive tempo", "description": "Fast answers suggest high confidence, strong instinct or a buyer who already knows what they want." }, { "min": 6, "max": 12.99, "title": "Balanced tempo", "description": "A measured rhythm usually indicates thoughtful engagement without major hesitation." }, { "min": 13, "max": 999, "title": "Reflective tempo", "description": "Slower responses suggest deeper reflection, uncertainty, or a lead that may need more reassurance before acting." } ], "dimensionMeta": { "readiness": { "label": "Readiness", "insight": "This buyer’s strongest signal is action readiness — useful for prioritising direct follow-up and faster next-step offers." }, "clarity": { "label": "Clarity", "insight": "This buyer shows structured thinking and evaluation clarity — a good fit for consultative matching and evidence-based sales narratives." }, "stability": { "label": "Stability", "insight": "This buyer appears driven by security, continuity and long-term comfort — ideal for trust-led and family-oriented positioning." }, "lifestyle": { "label": "Lifestyle fit", "insight": "This buyer responds strongly to aspiration, environment and identity — use premium storytelling and visual framing." } } } }