{
  "market": "eu",
  "locale": "en",
  "assetVersion": "20260820-2",
  "meta": {
    "title": "The Lens | EU Demo",
    "description": "Premium European property landing page with lead form, buyer quiz, scoring engine and response timing analytics."
  },
  "assets": {
    "hero": "assets/demo/eu/images/eu-hero.jpg",
    "logo": "assets/brand/the-lens-logo.svg",
    "customCss": "assets/demo/eu/custom.css"
  },
  "page": {
    "hero": {
      "tag": "EU Property Demo",
      "description": "A premium one-page European property experience for cross-border buyers — upgraded with a lead form, embedded quiz engine, scoring logic and response-time analytics."
    },
    "collection": {
      "description": "A curated European mix spanning city apartments, design-led lofts and country homes, presented through one consistent lead-to-quiz conversion flow.",
      "properties": [
        {
          "search": "amsterdam netherlands canal residence city luxury",
          "image": "assets/demo/eu/images/amsterdam-canal-residence.jpg",
          "alt": "Contemporary city residence in Amsterdam",
          "title": "Amsterdam Canal Residence",
          "price": "€3.1M",
          "meta": [
            "Amsterdam",
            "3 bedrooms",
            "Canal district"
          ],
          "description": "For decisive buyers seeking an established European address, refined interiors and walkable city living."
        },
        {
          "search": "berlin germany loft modern investment",
          "image": "assets/demo/eu/images/berlin-loft.jpg",
          "alt": "Modern loft residence in Berlin",
          "title": "Berlin Loft Collection",
          "price": "€980K",
          "meta": [
            "Berlin",
            "2 bedrooms",
            "Energy efficient"
          ],
          "description": "A design-led fit for urban buyers balancing flexible space, efficiency and long-term potential."
        },
        {
          "search": "provence france country home rural calm",
          "image": "assets/demo/eu/images/provence-country-home.jpg",
          "alt": "Country residence in Provence",
          "title": "Provence Country Home",
          "price": "€1.45M",
          "meta": [
            "Provence",
            "4 bedrooms",
            "Rural setting"
          ],
          "description": "For buyers who prioritise space, calm and a closer connection to the landscape."
        }
      ]
    },
    "advantages": {
      "title": "A European property front end built for conversion demos",
      "description": "The page keeps a polished cross-border property feel while demonstrating structured input, psychometric-style questions, configurable scoring and analytics output.",
      "timingTitle": "Timing as a behavioural signal",
      "timingDescription": "Each answer is timed independently so the demo can show decisiveness, hesitation, reflection speed and average response tempo per lead."
    },
    "quiz": {
      "subtitle": "Single-page demo for European property qualification"
    },
    "lead": {
      "fullNameLabel": "Full name *",
      "fullNamePlaceholder": "e.g. Sophia Carter",
      "emailLabel": "Email address *",
      "emailPlaceholder": "e.g. sophia@email.com",
      "phoneLabel": "Phone number *",
      "phonePlaceholder": "e.g. +31 6 1234 5678",
      "cityLabel": "Preferred city or region",
      "cityPlaceholder": "e.g. Amsterdam, Berlin, Lisbon",
      "budgetLabel": "Budget range",
      "budgetOptions": [
        {
          "value": "",
          "label": "Select a range"
        },
        {
          "value": "Up to €500K",
          "label": "Up to €500K"
        },
        {
          "value": "€500K – €900K",
          "label": "€500K – €900K"
        },
        {
          "value": "€900K – €1.5M",
          "label": "€900K – €1.5M"
        },
        {
          "value": "€1.5M – €3M",
          "label": "€1.5M – €3M"
        },
        {
          "value": "€3M+",
          "label": "€3M+"
        }
      ],
      "bedroomsLabel": "Number of bedrooms",
      "bedroomOptions": [
        {
          "value": "",
          "label": "Select bedrooms"
        },
        {
          "value": "Studio",
          "label": "Studio"
        },
        {
          "value": "1 bedroom",
          "label": "1 bedroom"
        },
        {
          "value": "2 bedrooms",
          "label": "2 bedrooms"
        },
        {
          "value": "3 bedrooms",
          "label": "3 bedrooms"
        },
        {
          "value": "4+ bedrooms",
          "label": "4+ bedrooms"
        }
      ],
      "propertyTypeLabel": "Property type",
      "propertyTypeOptions": [
        {
          "value": "",
          "label": "Select property type"
        },
        {
          "value": "Detached house",
          "label": "Detached house"
        },
        {
          "value": "Apartment",
          "label": "Apartment"
        },
        {
          "value": "Townhouse",
          "label": "Townhouse"
        },
        {
          "value": "Country home",
          "label": "Country home"
        }
      ],
      "timelineLabel": "Purchase timeline",
      "timelineOptions": [
        {
          "value": "",
          "label": "Select a timeline"
        },
        {
          "value": "0-3 months",
          "label": "0–3 months"
        },
        {
          "value": "3-6 months",
          "label": "3–6 months"
        },
        {
          "value": "6-12 months",
          "label": "6–12 months"
        },
        {
          "value": "exploring",
          "label": "Just exploring"
        }
      ],
      "notesLabel": "Optional notes",
      "notesPlaceholder": "Tell us what matters most: lifestyle, family needs, investment angle, waterfront, outdoor space, design, etc."
    },
    "footer": "The Lens EU demo — premium European property landing page with embedded JSON quiz, scoring config and per-question timing analytics."
  },
  "quiz": {
    "questions": [
      {
        "id": "decision_style",
        "type": "single_text",
        "title": "When a property feels right, how do you usually act?",
        "subtitle": "Choose the statement that sounds most like you.",
        "typeLabel": "Text choice",
        "options": [
          {
            "id": "fast",
            "label": "I arrange a viewing immediately and act quickly.",
            "description": "High decisiveness and action readiness.",
            "points": {
              "readiness": 26,
              "clarity": 16,
              "stability": 8,
              "lifestyle": 6
            }
          },
          {
            "id": "balanced",
            "label": "I compare a few strong options before I commit.",
            "description": "Balanced, rational and still engaged.",
            "points": {
              "readiness": 18,
              "clarity": 20,
              "stability": 16,
              "lifestyle": 8
            }
          },
          {
            "id": "reflective",
            "label": "I need time to reflect and discuss the decision.",
            "description": "Thoughtful and security-oriented.",
            "points": {
              "readiness": 10,
              "clarity": 12,
              "stability": 22,
              "lifestyle": 6
            }
          },
          {
            "id": "aspirational",
            "label": "I follow the feeling first, then validate the numbers.",
            "description": "Emotion-led but highly vision-driven.",
            "points": {
              "readiness": 16,
              "clarity": 10,
              "stability": 8,
              "lifestyle": 24
            }
          }
        ]
      },
      {
        "id": "interior_reaction",
        "type": "image_question",
        "title": "What is your first response to this image?",
        "subtitle": "There is no right answer — pick the instinctive one.",
        "typeLabel": "Image question",
        "image": "assets/demo/eu/images/european-interior.jpg",
        "imageWidth": 1800,
        "imageHeight": 640,
        "options": [
          {
            "id": "hosting",
            "label": "I imagine hosting friends here.",
            "description": "Social energy and lifestyle projection.",
            "points": {
              "readiness": 10,
              "clarity": 8,
              "stability": 6,
              "lifestyle": 22
            }
          },
          {
            "id": "practical",
            "label": "I evaluate layout, flow and everyday usability.",
            "description": "Practical clarity and long-term thinking.",
            "points": {
              "readiness": 14,
              "clarity": 22,
              "stability": 18,
              "lifestyle": 6
            }
          },
          {
            "id": "status",
            "label": "It feels prestigious and worth acting on quickly.",
            "description": "Brand/status orientation with confidence.",
            "points": {
              "readiness": 22,
              "clarity": 16,
              "stability": 8,
              "lifestyle": 16
            }
          },
          {
            "id": "comfort",
            "label": "I notice calm, safety and comfort first.",
            "description": "Emotional security and home attachment.",
            "points": {
              "readiness": 8,
              "clarity": 10,
              "stability": 24,
              "lifestyle": 12
            }
          }
        ]
      },
      {
        "id": "lifestyle_direction",
        "type": "image_choice",
        "title": "Which environment feels most like your next chapter?",
        "subtitle": "Select the visual direction that best matches your intention.",
        "typeLabel": "Image answers",
        "options": [
          {
            "id": "city",
            "label": "European city apartment",
            "description": "Walkability, culture, transport and city energy.",
            "image": "assets/demo/eu/images/european-city-apartment.jpg",
            "points": {
              "readiness": 14,
              "clarity": 14,
              "stability": 6,
              "lifestyle": 26
            }
          },
          {
            "id": "family",
            "label": "Country residence",
            "description": "Space, landscape, routine and stability.",
            "image": "assets/demo/eu/images/country-residence.jpg",
            "points": {
              "readiness": 12,
              "clarity": 16,
              "stability": 24,
              "lifestyle": 10
            }
          },
          {
            "id": "commuter",
            "label": "Garden-led home",
            "description": "Light, privacy, outdoor space and a slower pace.",
            "image": "assets/demo/eu/images/garden-led-home.jpg",
            "points": {
              "readiness": 10,
              "clarity": 12,
              "stability": 16,
              "lifestyle": 22
            }
          }
        ]
      },
      {
        "id": "timeline_readiness",
        "type": "range",
        "title": "How ready are you to buy within the next 6 months?",
        "subtitle": "Move the slider based on your real transaction confidence.",
        "typeLabel": "Range",
        "min": 0,
        "max": 10,
        "step": 1,
        "defaultValue": 5,
        "startLabel": "Just researching",
        "endLabel": "Ready to proceed now",
        "scoringRules": [
          {
            "min": 0,
            "max": 2,
            "points": {
              "readiness": 4,
              "clarity": 6,
              "stability": 10,
              "lifestyle": 4
            }
          },
          {
            "min": 3,
            "max": 5,
            "points": {
              "readiness": 12,
              "clarity": 14,
              "stability": 14,
              "lifestyle": 8
            }
          },
          {
            "min": 6,
            "max": 8,
            "points": {
              "readiness": 22,
              "clarity": 18,
              "stability": 12,
              "lifestyle": 10
            }
          },
          {
            "min": 9,
            "max": 10,
            "points": {
              "readiness": 30,
              "clarity": 20,
              "stability": 8,
              "lifestyle": 10
            }
          }
        ]
      },
      {
        "id": "feature_priorities",
        "type": "drag_drop",
        "title": "Choose up to 3 priorities for your shortlist",
        "subtitle": "Tap cards in priority order. Tap a selected card again to remove it.",
        "typeLabel": "Priority selection",
        "dropLimit": 3,
        "items": [
          {
            "id": "period",
            "label": "Period character",
            "description": "Heritage detail, established neighbourhood and a strong sense of place.",
            "image": "assets/demo/eu/images/period-character.jpg",
            "points": {
              "readiness": 8,
              "clarity": 6,
              "stability": 4,
              "lifestyle": 18
            }
          },
          {
            "id": "garden",
            "label": "Private garden",
            "description": "Outdoor space for family life, entertaining and privacy.",
            "image": "assets/demo/eu/images/private-garden.jpg",
            "points": {
              "readiness": 6,
              "clarity": 10,
              "stability": 18,
              "lifestyle": 8
            }
          },
          {
            "id": "living_space",
            "label": "Flexible living space",
            "description": "A room layout that works for family, guests and hybrid working.",
            "image": "assets/demo/eu/images/flexible-living-space.jpg",
            "points": {
              "readiness": 8,
              "clarity": 18,
              "stability": 10,
              "lifestyle": 6
            }
          },
          {
            "id": "city",
            "label": "Central location",
            "description": "Close to offices, dining, culture and the local transport network.",
            "image": "assets/demo/eu/images/central-location.jpg",
            "points": {
              "readiness": 4,
              "clarity": 6,
              "stability": 8,
              "lifestyle": 18
            }
          },
          {
            "id": "concierge",
            "label": "Concierge",
            "description": "Managed building, service desk and secure access.",
            "image": "assets/demo/eu/images/concierge.jpg",
            "points": {
              "readiness": 12,
              "clarity": 10,
              "stability": 4,
              "lifestyle": 16
            }
          },
          {
            "id": "school",
            "label": "School access",
            "description": "A location chosen around family routine and access to education.",
            "image": "assets/demo/eu/images/school-access.jpg",
            "points": {
              "readiness": 8,
              "clarity": 14,
              "stability": 20,
              "lifestyle": 6
            }
          },
          {
            "id": "parking",
            "label": "Private parking",
            "description": "Secure, practical parking for daily use.",
            "image": "assets/demo/eu/images/private-parking.jpg",
            "points": {
              "readiness": 8,
              "clarity": 14,
              "stability": 16,
              "lifestyle": 4
            }
          },
          {
            "id": "transport",
            "label": "Public transport",
            "description": "Metro, tram or rail connections within easy reach.",
            "image": "assets/demo/eu/images/public-transport.jpg",
            "points": {
              "readiness": 10,
              "clarity": 18,
              "stability": 12,
              "lifestyle": 4
            }
          },
          {
            "id": "new_development",
            "label": "New development",
            "description": "Modern specification, lift access and lower maintenance.",
            "image": "assets/demo/eu/images/new-development.jpg",
            "points": {
              "readiness": 14,
              "clarity": 12,
              "stability": 8,
              "lifestyle": 14
            }
          }
        ]
      }
    ],
    "scoreBands": [
      {
        "min": 0,
        "max": 119,
        "grade": "C",
        "title": "Exploration lead",
        "headline": "Interested buyer still exploring the market",
        "description": "This lead shows curiosity and emerging intent, but is likely to need more education, trust-building and inventory comparison before a strong sales action.",
        "action": "Use a nurture sequence with area guides, financing education, comparison pages and low-pressure follow-up."
      },
      {
        "min": 120,
        "max": 169,
        "grade": "B",
        "title": "Qualified opportunity",
        "headline": "Engaged buyer with meaningful purchase potential",
        "description": "This lead has a stronger internal structure for decision-making and enough intent to justify tailored inventory, availability updates and a consultative sales conversation.",
        "action": "Offer a curated shortlist, book a guided consultation and frame the next step around fit, timing and confidence."
      },
      {
        "min": 170,
        "max": 219,
        "grade": "A",
        "title": "High-intent buyer",
        "headline": "Strong buyer readiness with clear conversion potential",
        "description": "This lead combines active interest with directional clarity and likely responds well to premium positioning, urgency cues and specific next-step recommendations.",
        "action": "Prioritise direct adviser contact, private viewings, timely inventory updates and personalised property matching."
      },
      {
        "min": 220,
        "max": 999,
        "grade": "A+",
        "title": "Premium conversion lead",
        "headline": "Exceptionally strong engagement and premium purchase posture",
        "description": "This lead presents high action readiness, high fit confidence and strong engagement markers. In a demo context, this is the ideal sales-qualified profile.",
        "action": "Trigger immediate concierge follow-up, premium inventory presentation and a high-touch closing sequence."
      }
    ],
    "tempoBands": [
      {
        "min": 0,
        "max": 5.99,
        "title": "Decisive tempo",
        "description": "Fast answers suggest high confidence, strong instinct or a buyer who already knows what they want."
      },
      {
        "min": 6,
        "max": 12.99,
        "title": "Balanced tempo",
        "description": "A measured rhythm usually indicates thoughtful engagement without major hesitation."
      },
      {
        "min": 13,
        "max": 999,
        "title": "Reflective tempo",
        "description": "Slower responses suggest deeper reflection, uncertainty, or a lead that may need more reassurance before acting."
      }
    ],
    "dimensionMeta": {
      "readiness": {
        "label": "Readiness",
        "insight": "This buyer’s strongest signal is action readiness — useful for prioritising direct follow-up and faster next-step offers."
      },
      "clarity": {
        "label": "Clarity",
        "insight": "This buyer shows structured thinking and evaluation clarity — a good fit for consultative matching and evidence-based sales narratives."
      },
      "stability": {
        "label": "Stability",
        "insight": "This buyer appears driven by security, continuity and long-term comfort — ideal for trust-led and family-oriented positioning."
      },
      "lifestyle": {
        "label": "Lifestyle fit",
        "insight": "This buyer responds strongly to aspiration, environment and identity — use premium storytelling and visual framing."
      }
    }
  },
  "currency": "EUR",
  "dateFormat": "DD/MM/YYYY"
}